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You are here: Home / Relationships / Please Don’t Go Missing

Please Don’t Go Missing

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As of today, I’m no longer using 1ShoppingCart, the company that has managed my mailing list for the past 5 years or so. Why? I don’t use most of their (slightly expensive) services, so it’s basically too much tool for the job.

What This Means for You

I first announced this change more than a month ago and have repeated it every week since then. Still, most subscribers on the old list have not switched over to the new service.

If you haven’t yet resubscribed using the form on the right side of this page, you’ll have no way of receiving my regular updates about what’s going on with BullsEye Living.

I thank you for visiting the site to catch the latest posts and analysis. I’m delighted that you’re here, and now, to make sure you keep getting your updates, fill in your first name and main email address in the form.

Another Way

Or, alternatively (and high-techly) just click on the RSS News Feed button way up at the top right. It’ll automatically make announcements directly available to your favorite RSS reader.

The RSS feed is cool because you’ll learn about each new post as soon as it happens – you won’t be waiting around for me to send (slightly old-fashioned) email.

But either way, do subscribe to keep receiving the cool updates from the BullsEye.

Cheers, Charles

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Posted by on Thursday, December 3, 2009 at 7:06 am 
Filed under Relationships · Tagged with 1shoppingcart, bullseye living, mailing list, resubscribe, rss feed button

Comments

2 Responses to “Please Don’t Go Missing”
  1. Russ Hamel says:
    December 3, 2009 at 7:28 pm

    Hey Charles

    I just had this scary thought. Do you think this is an indication of how many of the old list actually opens and reads your mail? The only true way we can know about our list is by the way they respond.

    My list is eerily silent, too. I asked Martin Avis about this one time whether he used the html format so he could study his open rates and link click-throughs. He said the only indicator he watches are his sales, either his own products or affiliate recommendations. Apparently, he is pretty pleased with this activity although like the rest of us, MORE would be better. :)

    Martin also used to have a forum and other interactive tools to encourage reader feedback and participation. They all started OK but eventually ground to a halt and he discontinued them as they were too much work to maintain.

    So I guess using Martin’s strategy may give us some peace of mind. As long as the sales are coming in, let it snow, let it snow, let it snow! (I don’t know why I wrote that… it just came to me – maybe wishful thinking? We haven’t seen a flake of snow here in Toronto this season and we’re marching steadily towards Christmas.)

    Anyway, all the best from Toronto,
    Russ

  2. CharlesB says:
    December 4, 2009 at 8:24 am

    Russ, yes, I think it’s an indicator of two things. First, most people who subscribe to any list soon stop reading it. One marketer says that the buyers on his list are almost entirely the new folks. And Second, there are probably a lot of readers who sort of intend to resubscribe but just keep putting it off. The old procrastination thing. Must be my advice isn’t very effective, huh?